Adding Wildfarmed to our basket

We are super happy to see Wildfarmed’s first direct-to-consumer products launch in Waitrose this week!

Before launch we worked with Wildfarmed to deepen their understanding of the target audience with a bespoke piece of research. The insights and actions from our work helped them on their journey from B2B-focussed to listing in a leading supermarket. It’s a real turning point for the brand, who are pioneering new forms of regenerative farming and disrupting flour and bread production.

Get to Waitrose to grab a loaf before they sell out and find out more about the project here