This bold, tasty visual approach meant that we could create distinctive and ownable brand assets that had enough flex within them to fit across a whole host of media spaces.
All of these elements enhance mental availability at the moment of purchase, making the brand so much more recognisable and memorable.
The campaign includes a one of a kind 3D execution at the UK’s largest single indoor screen (Motion@Waterloo) and rolls out across Social media, YouTube, OOH and DOOH throughout the UK.
And if that wasn’t enough we created a completely ownable campaign for France, Italy and Germany, too – including a series of product demos that we made from scratch, a live action TV campaign plus a load of striking assets for online and social. The work was made with Milan based production company 360fx and follows a successful partnership with Ferrero, producing the Ferrero Rocher TVC last year which contributed to a 7.9% increase in retail sales value (Nielsen, MAT to 31.08.24) and successfully delivered on key brand equity metrics.