Aqua customer sat on a stool in a glowing room.

That better credit feeling
Aqua Card

Using AI tech to tap into the true emotions surrounding credit, with Aqua customers.

When it comes to money and credit we don’t really like talking about it, yet it comes with so many powerful unspoken emotions. We therefore wanted to delve into how people really feel about their credit journey with Aqua. Scratching past the surface of what they say and getting to the true emotion through the use of technology in order to demonstrate that Aqua is a brand that deeply empathises with people’s financial circumstances.

Learn more about the project
Loud Speaker Illustration

More than twice the category average score on System1.

System1 Research

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello