Who better to tell these stories than real Aqua customers, who’ve managed to turn their credit journey’s around. But we didn’t want to just create testimonials, we wanted to dig deeper into how they really felt along the way as they shared their credit building stories.
WE TRACKED CUSTOMERS EMOTIONS THROUGH DEEP NEURAL NETWORK TECHNOLOGY (FACIAL AND VOCAL RECOGNITION). THESE EMOTIONS WERE THEN TRANSLATED AS A VISUAL GLOW ON THE WALLS AROUND THEM, IN REAL TIME.
In the film you hear a full spectrum of emotions from anxiety and shame to support and confidence. When Aqua customers started their journey with the brand, they were feeling anxious or deflated, this was reflected with pink and purple jagged lines in the background. Then when they talk about how they turned their journeys around with Aqua, and they were feeling happy and confident, the lines became smoother with Aqua greens and blues. Visually bringing to life the new campaign line ‘That better credit feeling’. The use of the latest AI technology also reinforces the brands inherent tech offering and brand line “The smart way to build better credit”.
The campaign is running across, BVOD, radio and social and has received a 4.1 System1 score, miles above the Consumer Credit Services and Cards category average of 1.7.