Putting the wide range of luxurious chocolates, along with the key message written out of Thornton’s very own personalised chocolate strickle, front and centre, evoked both the taste cues and the hand made craft that has always been a key differentiator for them, and enabled hard hitting product shots to be delivered in a way that was not only distinctive and ownable, but flexible enough to look great in a range of high-impact locations, including the iconic Motion@Waterloo – the UK’s largest single indoor screen.
The campaign marks a shift from its typical TV-centred strategy to focus on stunning OOH and is supported by social and OLV.
The work was made in collaboration with the excellent food photographer Colin Campbell through TWIN alongside renowned typographer, Alison Carmichael.