We’re revitalising the iconic British brand, Rangemaster, with a new brand platform and integrated campaign. Launching with a prime-time debut in The Great British Bake Off, our tongue-in-cheek TVC leans on British humour to cement our Brand Defining Idea of ‘Part of the family since 1830’. Discover how the campaign turns up the heat on awareness and puts Rangemaster back at the heart of family life.
Read more about the work here.