Most people share the same frustration with investing: thousands of options, a lot of noise, and nobody they trust to help them choose.
Legacy platforms have long relied on offering an excess of choice, leaving prospective investors feeling lost at sea. We knew it was time to help wealth app Chip cut through the noise and offer a carefully curated alternative.
Working in partnership with media agency The Specialist Works, we launched a major new UK advertising campaign: “Choose Well”. We ditched the category norms and used a highly visual metaphor to contrast the frantic reality of traditional investing with the premium, considered experience of using Chip.
We transport viewers to a chaotic fish market full of shouting traders, before our hero finds relief in a calm, boutique fishmonger. Backed by a high-profile media partnership with Channel 4 Ventures, we’ve rolled out this distinctive narrative across TV.
Find out more about how we used dead fish to sell a premium wealth app and delivered a powerful rallying cry for modern investors here: Read more about the work here.
