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Ballantine’s appoints Mr. President

We’re in the spirit!

Spirits drink Ballantine’s Brasil has appointed Mr. President lead creative agency for Europe after a competitive pitch. This new appointment has the Mr. President team working with Ballantine’s Brasil to continue the brand’s growth across Europe. Our first work will be the launch of a new campaign in 2018 that will bring a fresh approach to the brand’s “shake up your night the Brasilian way” message.

Ballantine’s is the #1 Scotch whisky in Europe and #2 in the world. Ballantine’s Brasil is its innovative spirits drink that combines Scottish tradition mixed with Brasilian passion and style with a Scottish whisky selectively cask steeped with Brasilian lime peel. You can learn more about the product here.

It’s got a refreshing lime tang and a soft dry finish – one that our pitch team sampled to kick off brainstorm sessions and shake up their thinking. And now, we’ll be drinking Ballantine’s Brasil well into 2018.

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

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