Spirits drink Ballantine’s Brasil has appointed Mr. President lead creative agency for Europe after a competitive pitch. This new appointment has the Mr. President team working with Ballantine’s Brasil to continue the brand’s growth across Europe. Our first work will be the launch of a new campaign in 2018 that will bring a fresh approach to the brand’s “shake up your night the Brasilian way” message.
Ballantine’s is the #1 Scotch whisky in Europe and #2 in the world. Ballantine’s Brasil is its innovative spirits drink that combines Scottish tradition mixed with Brasilian passion and style with a Scottish whisky selectively cask steeped with Brasilian lime peel. You can learn more about the product here.
It’s got a refreshing lime tang and a soft dry finish – one that our pitch team sampled to kick off brainstorm sessions and shake up their thinking. And now, we’ll be drinking Ballantine’s Brasil well into 2018.