What we do

Successful brands aren’t just recognised, they’re experienced. We make that happen by creating a powerful singular story that can be confidently expressed across every touchpoint. From inside the business to the outside world, this is more than a playbook to follow. It’s an ethos to rally behind.

1. Measure your brand clarity

We diagnose how coherently your brand is perceived from inside and outside the business.

• AI-powered brand measurement
• Market segmentation
• Audience personas
• Creative testing
• Brand Tracking
• Content intelligence

Find out more here

2. Define your brand ethos

We distil your brand strategy and positioning into a powerful, singular story that everyone can believe in.

• Strategic positioning
• Brand ethos
• Brand identity

3. Rally your people

We create momentum within the organisation by aligning the whole company behind your story and the ways it can be delivered across the business.

• Brand Toolkit
• Brand behaviour framework
• Cross-functional alignment planning

4. Express your brand story

We creatively bring your story to life across every touchpoint of the brand - from how you behave in comms, to how you're experienced in culture.

• Go to market planning
• Campaign comms
• Connections planning

Mr. President designed and produced a fantastic campaign on Herbal Essences, the only top-scoring 360-degree work we have had in 5 years. They were able to come up with an idea that delivered on the brief, elevated the brand equity and was transferable to all touchpoints. The team is fantastic to work with, dynamic, agile and very creative.

Celine Hernandez Vincent, Haircare Brand Director
Procter & Gamble

I’ve had the privilege to work with the Mr President team for a few years now, across two different businesses and with award winning work too! The quality of their team is exceptional and you instantly feel like one team. They take the time to deeply understand your business and your customer, and use that the create amazing work that delivers excellent business outcomes. I thoroughly enjoy working with the Mr President team, and highly recommend them.

Jessica Myers, Chief Marketing Officer,
The Very Group (Former CMO of Metro Bank)

Mr. President have been a joy to work with. Their flexibility and creativity on endlessly shifting sands through the Hall’s closure was exemplary, and we have somehow together found a way to suitably celebrate the Hall’s 150th anniversary, thanks in large part to Mr. President’s team

Louise Halliday
Director of External Affairs, Royal Albert Hall

Mr. President is a breath of fresh air in the agency world – bringing the strategic rigour, insight and big ideas you’d expect from traditional agencies but with none of the bureaucracy and lack of agility. They take time to understand the brief and to understand the consumer – but then execute with speed and a focus on excellence in execution.

Sam Thomson
Former Marketing Director, Europe & North America, The Body Shop

At 4.8-Stars, The Woodsman is the most effective whisky ad in our Test Your Ad database. Are there better known brands out there? Sure. Have they made an ad as good as this? Not since we started measuring them.

Tom Ewing, Editor in Chief
System 1 Research

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If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello