Flavoured whisky. It’s a thing. In fact, it is a very exciting thing. Having already launched Brasil, Ballantine’s first flavoured whisky, Mr. President continues to shake up the global whisky market with Ballantine’s Passion.
Ballantine’s is Europe’s No.1 Scotch whisky and this marks the second product in its hugely popular flavoured whisky range. Designed to shake up whisky occasions and usher in a new generation of whisky fans, Ballantine’s Passion is infused with exotic fruits and invokes sweet and citrus flavours, adding just a bit of excitement and unpredictability.
We were tasked with creating a brand platform to launch this innovative product across multiple markets in Eastern Europe.
Building on our work for Ballantine’s Brasil in 2018, where we created the ‘Shake up your Night’ Brand Defining Idea, we are now proud to launch “Bring the Passion”. Bringing to life how the night transforms when Ballantine’s Passion is added to the mix.
We created a vibrant brand toolkit, included a passion-filled film, key visual, stills and GIFs to set the mood and encourage people to try a taste of the exotic. The campaign is now live in Poland and will roll out across other Eastern European markets later this spring / summer.
Whether it’s by adding the essence of Brasil or a dash of Passion, Ballantine’s flavoured whisky is the perfect drink to help shake things up a little and add just a bit extra to your night out.