We’ve partnered with BetVictor to create a campaign starring the bookmaker’s new brand ambassador, King of the Jungle and football managing legend Harry Redknapp.
We tapped into Harry’s penchant for giving his own brand of advice to fellow “I’m a Celeb” contestants and imagined a new voice-activated service where Harry could do that for everyone.
Whether it’s asking for the secret to the perfect marriage, or a red hot tip for the footie, Harry is the man you go to ask for life advice. So, to launch this partnership with BetVictor, we wanted to bring his knowledge into the homes of every punter, by imagining ‘Harry’ as the latest virtual voice activated assistant to hit the market. He may not be able to control your central heating, but he might give you a nice horse.
The national ad campaign kicked off with three commercials that are live on TV, VOD, social media and radio.