Our latest campaign for Capital Breakfast with Roman Kemp sees the show’s presenters – Roman Kemp, Sonny Jay and Siân Welby – ‘auditioning’ some of music’s biggest stars to join them on the show.
Ed Sheeran, Olly Alexander, Becky Hill, Joel Corry, KSI, Lil Nas X and Anne-Marie all play the role as budding musicians starting out on their journey and making some fumbles along the way. It plays to the popularity of the show – particularly as Roman Kemp has been named the nation’s favourite radio personality and Capital remains the UK’s no.1 hit music brand (RAJAR / Ipsos-MORI / RSMB Q3 2021).
We are proud of our long-term partnership with Global and created the 30’ ad in collaboration with Roman Kemp. This campaign extends from TV across platforms as a fully integrated campaign – including TikTok – where ‘Capital Breakfast with Roman Kemp’ is the most followed radio brand in the world.
