We’re excited to launch ASSET15, a first-of-its-kind AR mobile game. A sci-fi thriller starring Amandla Stenberg from The Hunger Games and Myha’la Herrold from Industry. With the story told through interactive, room-scale AR holograms that come alive in your room.
The plot centres around two sisters, Flux and Petra, whose lives are changed when Petra falls into a coma after being exposed to ASSET15 – an experimental new technology that’s part social media and part AI.
We worked with the creators, 30Ninjas, to craft comms including official trailers, website, App Store design, and social campaigns featuring hacked influencers.
ASSET15 is created in partnership with Verizon (one of the largest service providers in the US) to promote their extensive 5G coverage.
The Hollywood-style trailer was distributed to Verizon’s 30m strong customer base and promoted in social and beyond.