Aviva is the UK’s leading Insurance, Wealth and Retirement business. This diverse portfolio means that the company can serve customers across a full range of needs and at every stage of their life. But few people join the dots between the different parts of Aviva. We therefore set out to bring our expertise across products together.
As the leading ‘One Aviva’ communications strategy agency we created; ‘Aviva Experts’ – a platform which brings together knowledge from across the business to help customers with their health, wealth, family and future.
The online hub is a burgeoning source of help to solve all your financial puzzles. Where we combined the knowledge and expertise of the cross-category experts from within Aviva in a campaign that helps to make people’s finances click.
Using a puzzle-like geometric grid, we hero the individual’s expertise, while also showing how experts from across Aviva connect to provide a more holistic perspective on every topic.
GIVING HELPFUL GUIDANCE TO THE AUDIENCE AT A TIME WHERE THEY NATURALLY HAVE A LOT OF QUESTIONS DUE TO THE COST OF LIVING CRISIS.
Aviva Experts is now a growing content platform to empower customers to take action on their finances and health, and bring to life Aviva’s unique breadth of products and expertise.