That’s where Mr. President came in. Reshaping the brand to be a compelling answer to an actual car buying need – confidence.
When buying a car there are so many ways to pay, so many factors that impact the price, and so much haggling to do – you never really know how much it’s going to cost you.
Buyers are on the back foot, so it’s little wonder that 80% of people worry that they ended up with the wrong car.
With Oodle you can do the finance-bit first and then search for an approved used car. But it’s confidence that helps shift the shiny-thing-first mindset: knowing what you can afford and then having your finances in hand when you go shopping for a car. And from that insight “Oodles of Car Buying Confidence” was born – a brand repositioning to take the company forwards in every channel and at every touchpoint.
We developed a new visual world for Oodle, along with ‘The Little Book of Oodle’ – a brand bible with the company ethos, brand behaviours and refined company values. All helping Oodle walk-the-walk of confidence, before shouting about it.
