Putting people in the driving seat when buying a car
Oodle has bold ambitions to revolutionise the used car industry. By bringing together car search and finance into one seamless digital process, Oodle wants to change the way we buy our cars. After a number of years of growth, Oodle recognised the need for a Brand Defining Idea to help them scale to the next level.
That’s where Mr. President came in. Reshaping the brand to be a compelling answer to an actual car buying need – confidence.
When buying a car there are so many ways to pay, so many factors that impact the price, and so much haggling to do – you never really know how much it’s going to cost you
Buyers are on the back foot, so it’s little wonder that 80% of people worry that they ended up with the wrong car.
With Oodle you can do the finance-bit first and then search for an approved used car. But it’s confidence that helps shift the shiny-thing-first mindset: knowing what you can afford and then having your finances in hand when you go shopping for a car. And from that insight “Oodles of Car Buying Confidence” was born – a brand repositioning to take the company forwards in every channel and at every touchpoint.
We developed a new visual world for Oodle, along with ‘The Little Book of Oodle’ – a brand bible with the company ethos, brand behaviours and refined company values. All helping Oodle walk-the-walk of confidence, before shouting about it.