Who doesn’t love the drama of code-cracking? Whether it’s your mate’s iPhone password or remembering your bike lock number after a night out – everyone gets a real buzz by getting those six digits right.
So to launch the new BetVictor 2022 FIFA World Cup promotion we got our old friend Harry to face his nemesis – the digital security system in his Bournemouth mansion, to see if he could ‘Crack the Code’ before waking Sandra up.
We initially wrote it as a funny advert but, from speaking with Harry, it turns out to be remarkably true to life!
The “Crack the Code” promotion will see one lucky player winning £100K. In order to be in with a chance of winning, players collect codes for every £5 bet they place during the tournament. Every football match has its own unique six-digit code which corresponds to the cards, corners and shots on target for each team. If the numbers in their code match those in the World Cup Final, then they’ve cracked it and won £100,000.
In addition to the amusing film, we worked with artist, Melvin Galapon, to create a distinctive visual aesthetic to bring together the campaign. Arranging thousands of digits, they were able to create 3D images of players, cards, corners and shots on target.