Our mini-series ‘Dating These Days’ talked about this by bringing together the daters of today with another, older generation of loved ones to discuss openly the new realities and challenges of intersectional dating.
Starring Radio 1 DJ and presenter Clara Amfo, singer Sinead Harnett, and two Bumble users, we addressed the lived experiences of dating today.
The series received millions of views via Bumble's YouTube channel.
Results from brand tracking show that the series shifted community perceptions on the key values of ‘kindness’ and ‘respect’.
Originally a UK-focussed campaign, the series has now been rolled out in other markets. It proved so popular in India, it is now into its second series which aired on TV.
