By 2035, it’s predicted that four out of every five miles driven will be by an electric vehicle. For car insurers like Aviva, this presents an opportunity to begin to prime their insurance customers for their inevitable electric future.
So, we were tasked to begin the conversation with these customers.
There is already a sea of information around EVs from a plethora of brands. All sharing functional advice, buying guides and trying to convince people that the barriers aren’t something to worry about.
We decided on a fresh approach.
With “Electric Car Pioneers”, a short film that explores the questions and myths that make the decision to ‘go electric’ feel so daunting, by hearing from some of the early adopters who took the leap as far back as the year 2000.
Proving that if they could do it with the earliest EV technology than others certainly can go electric now, where it’s so much more advanced.
This is the first piece of content in our Electric Vehicle series for Aviva and is designed to communicate that as technology progresses Aviva will continue to be there for every drivers’ vehicle needs.