As The Body Shop’s global creative agency, we looked to reconnect with a younger audience, who now take Anita’s once-provocative stance on ethical beauty as the norm. Moving away from the activist posturing of the brand’s past – which is now more credibly held by Lush! – and instead focusing on the principled, quirky Britishness of a ‘Feel Good Beauty’ brand.
Mr. President is famed for our seasonal Mother’s Day activity where we invited the world to “Treat their mum like a Queen”. Enlisting the help of the actual Queen to spread our message, much to the PR-spreading joy of the national press. We’ve made this consistently the second-most important sales period for the brand.
From the Mail to the Mirror, The Guardian, and Metro, the film was seen over 2.4 million times, with organic views accounting for over 40% of the views.
Our Christmas campaigns – despite never running on TV – are often cited as the nation’s favourite festive ads. Bringing some of that Body Shop “Feel Good Beauty” joy to the nation when most retailers are trying to make you cry. The global “Jingle Bells” bathtime sing-a-long campaign was voted more popular than John Lewis’s ad by YouGov. We used the spot to pledge to donate one day’s worth of safe water to a family in Ethiopia, through WaterAid, every time it sells a gift set.
We get how to launch skincare products too. Our extensive breadth of work for The Body Shop has included new product launches from their Oils of Life range, to their Spas of the World products – which included a long-running “Secrets from the Massage Hole” content series, and most recently, their new charcoal mask range through the power of Red Pandas. Most importantly, our work has led to a 7% increase in skincare sales year on year.
