So for BetVictor’s campaign, we brought together Harry Redknapp and Michael Owen to fight out their predictions for the tournament whilst playing a beautiful game….of golf.
In a series of six episodes, Harry and Michael tear up the golf course discussing everything from England’s best ever 11s to our chances of winning, and – the big question – why Harry never got that England job.
Check out the trailer below or the full series on YouTube.
Throughout the cross-channel campaign both Harry and Michael shared their match predictions and offers – but it was down to the punter to make their best bet.
And given that England got to the final for the first time in 55 years, we updated our OOH posters to show Harry and Michael’s support for the team.
This Euros campaign continues our previous ‘versus’ content with Harry and Michael taking each other on at everything from Premier League bets to games of rock, paper, scissors.
Click here to see full case study
