Our job was to re-connect the super-premium brand with their core super-premium consumers in the on-trade and make the brand aspirational once again.
INTRODUCING ‘LE CLUB GOOSE’, THE WORLD'S MOST PREMIUM CLUB.
Accessible only to the truly influential, each individually selected member was presented with a tech-enabled, solid silver goose. The first members were chosen on the slopes of Courchevel 1850. Following a drinks consultation on a ski lift by a world-class mixologist they were handed the goose that would unlock a world of experiences with Grey Goose.
Each wearable goose is embedded with NFC technology that remembers
their personal preferences, including their favourite cocktail. So, when they are next invited to a partner on-trade location or an experiential Grey Goose event around the world, they will be greeted by name and their personalised serve will be waiting for them.
Since launching in Courchevel, the programme has continued across the Soho House group, Coachella, the US Open, and rolled out in some of Ibiza’s most luxurious locations. The 750 exclusive members of Le Club Goose, have already influenced over 10 million consumers with a premium brand association. Check out our film introducing the work here.
