The most bespoke area of London, the local high-street of Royalty, and now a hot-bed of prestigious office space and the newest dining spots; Mr. President were tasked by The Crown Estate with raising the profile of this exceptional area amongst tourists, Londoners and high-end CEOs alike.
The challenge was to redefine the area itself, especially in context of its more illustrious and well-known neighbour, Mayfair. St. James’s needed its Brand Defining Idea.
From the tailored shirts of Jermyn Street, to the one-off artworks at Christie’s, to the singular institutions like the Ritz, the answer lay in the uniqueness of the quarter. St. James’s London is truly one of a kind.
With one of a kind cafés and restaurants, independent retailers and bespoke brands, St. James’s brings together old and new, traditional and contemporary, into an experience that is unmistakably unique.
Our ‘One Of A Kind since’ brand defining idea now permeates every part of the St. James’s London experience. As a line, a logo, an aesthetic and most importantly – a unique behaviour.
Now an even more thriving quarter of the capital, the one of a kind positioning continues to define the legacy of London’s most unique area.