Spacehive is a crowdfunding platform that enables people to create positive change in their local community environment. Anyone can post a civic project; maybe it’s to transform a neglected old building into an arts venue, or to upgrade the local skatepark in town. Likewise, anyone can contribute financially to projects: individuals, local councils, and businesses.
Spacehive has been helping communities for over a decade, but the brand needed to be brought to life as more than a logo.
The challenge was to create a visual identity that worked for a diverse range of project owners and fundraisers, would complement partner comms, and finally, would elevate the huge variety of user-generated content uploaded against projects. All of this, while bringing to life the community spirit at the heart of Spacehive.
Mr. President’s solution is inspired by noticeboards and the design system resembles stacked Post-its. It visualises how Spacehive is a platform where different ideas are welcome, and celebrates the different ideas are welcome, celebrating the different connections and contributions that go into shaping the spaces we share. The design system resembles stacked post-its: layering elements. The team at Mr. President has created a new brand with vibrant secondary and tertiary colour palettes (in addition to the core focus on the yellow colour which is associated with positivity). The logo is now more of a watermark – enabling the projects to speak for themselves.
The new visual identity was launched on a new website, physical assets, internal comms and all promotional material.