So how do you take an established, successful UK player and give them a new attitude without losing all the good that they’ve got going on? Well, we realised that although the rewards, the discounts and the recognition systems that they have in place are properly brilliant, those ‘things’ are not what defined the brand. It is the feeling that those things give to people. Or, as we like to call them ‘boosts’.
It’s a boost to their confidence, a boost to their productivity, a boost to their health, a boost to their teamwork, or a boost to their overall wellbeing. So, simply put, ‘People Value’ became ‘Boostworks’ because ‘boosts’ work.
This new focus on the benefits gave them something to shout about, something to rally behind, something to be truly proud of.
It was a moment of self-recognition that they are ‘the people that help people thrive’.
Designwise this informed everything from the colour palette to the bold, confident typeface to a grid system that imitates their ability to adapt to any company or people they work with. Fresh and reflective of their goal to help people continuously flourish, it inspired a distinctive new visual world, bold attitude and chest-pumping ethos that not only reinvigorated the brand, but inspired and energised the company to boost them to the next level.