The boutique’s most popular attraction is the tasting experience, where customers can sample some of the 45 unique mustards in store. The tasting often leads to the purchase of a couple of their favourite flavours, but the other mustards they enjoyed are forgotten. This is where our clever RFID spoon comes in.
THE CUSTOMERS CAN USE THE DISCOVERY SPOON TO TAP THEIR FAVOURITE FLAVOURS, SAVING THEM FOR ANOTHER TIME.
By scanning their spoon in store, customers can review their preferences and have them emailed and printed out straight away. By adding in this hidden layer of tech, we found a way for Maille to gather information on customer flavour preferences and simultaneously sign them up to the eCRM campaign for the brand to keep in touch.
Since installing in May 2015, we’ve seen an 8% increase in Boutique basket size, and converted over 40% of in-store customers into online customers.The Discovery Spoons are now making their way to the Paris and New York boutiques.
