Our latest campaign for Capital Breakfast with Roman Kemp sees the show’s presenters – Roman Kemp, Sonny Jay, and Siân Welby – “auditioning” some of the biggest stars in music to join them on the show.
Ed Sheeran, Olly Alexander, Becky Hill, Joel Corry, KSI, Lil Nas X, and Anne-Marie all play the role as budding musicians starting out on their journey and making some fumbles along the way. It plays to the popularity of the show – particularly as Roman Kemp has been named the nation’s favourite radio personality and Capital remains the UK’s no.1 hit music brand (RAJAR / Ipsos-MORI / RSMB Q3 2021).
WE ARE PROUD OF OUR LONG-TERM PARTNERSHIP WITH GLOBAL AND CREATED THE 30’ AD IN COLLABORATION WITH ROMAN KEMP
This campaign extends from TV across platforms as a fully integrated campaign – including TikTok – where ‘Capital Breakfast with Roman Kemp’ is the most-followed radio brand in the world.