So we minted 100 replica pound coins to the value of 82p. The convincing fakes, called the Pay Gap Pound, were given to influential figures, journalists and politicians to raise awareness of Equal Pay Day and to encourage both women and men to fight the numerous factors that underpin the gender pay gap.
We teamed up with SheSays and made it possible for you to generate and share a Pay Gap Pound showing the gender pay gap in your profession.
ACCORDING TO STATS FOUND IN THE OFFICE OF NATIONAL STATISTICS’ ANNUAL SURVEY OF HOURS AND EARNINGS 2018 REPORT, FEMALE GRAPHIC DESIGNERS ON AVERAGE EARN 95P TO THE £1, WHILE THOSE IN ADVERTISING EARN JUST 79P.
Mr President chief creative officer Laura Jordan Bambach, says: “By allowing women to generate the Pay Gap Pound for their industry we are making it personal. Because there is nothing more personal than the cash in your pocket. At the current rate it will take 60 years to close the pay gap. With so many cases of pay inequality in the courts right now, and movements like #MeTooPay capturing public attention, there’s never been a better time to shout about the issue and demand change.”
Join us in fighting the cultural stigmas that reinforce gender difference in the workplace. Generate your #PayGapPound right here.
