Bacardi - Our History is Unbelievable

Untameable since 1862
Bacardi

Award-winning work for the world’s most awarded rum. We'll drink to that.

Despite its worldwide popularity, BACARDÍ was losing market share. With edgier, more authentic rum brands stealing away the millennial drinker. As BACARDÍ reached its anniversary, we unleashed a new global brand idea – “Untameable since 1862”. Bringing to life the badass spirit of a rum, still made by the same family against all odds for 150 years.

Learn more about the project
Marcus Haney, Pencil & Ellie Goulding during the 'Breaking the Triangle' film
Loud Speaker Illustration

Gold Winner for Branded Content at the Lovie Awards

Bacardi - Our History is Unbelievable
3 images of the Bacardi 'Uber Libre' campaign. Image 1: Uber car branded with UberLibre and Bacardi on the side Image 2: Bartender carrying suitcase with Bacardi logo on the reverse of their shirt Image 3: Jack Whitehall and Bacardi Brand ambassador sharing an Uber Libre
Bacardi - Our History is Unbelievable

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello

If you want to have a chat → Say hello