Mami Wata is the coolest surf brand you’ve never heard of.
They’re an African business built to benefit African industry and community. They manufacture there, support youth organisations, and strengthen the African surf community and tourism. All the while having one of the most distinct and stop-you-in-your-tracks visual styles out there.
Having been featured by the likes of Monocle, Vogue, and Forbes, Mr. President has been brought on board to help Mami Wata take African surf culture to communities all over the world.
The first step is to launch their head-to-toe collaboration with Vans.
To promote the collaboration, Mami Wata is giving away a 10-day trip to Africa to experience the surf, street, and design culture that powers the community. Our ‘One Foot In Africa’ campaign celebrates the idea of now having a little bit of Africa around the world.
Check out the apparel and competition here and stay tuned for more of our work together.