Woodsman Whisky - Image of Beaver toasting a glass of Woodsman Whisky

Well Earned
Woodsman

How do you craft a whisky campaign for people who don’t really drink whisky?

The Woodsman is a contemporary blended scotch from Scottish drinks company Whyte & Mackay. It’s an easy-drinking and mixable whisky, targeted to a younger and “less sophisticated” audience; and one that has little interest in traditional whisky advertising.

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At 4.8-Stars, The Woodsman is the most effective whisky ad in our Test Your Ad database. Are there better known brands out there? Sure. Have they made an ad as good as this? Not since we started measuring them.

Tom Ewing, Editor in Chief
System 1 Research

Woodsman Whisky - Well Earned - Press Ad
Loud Speaker Illustration

“World’s most effective Whisky ad”

System1 Research

Woodsman Whisky - Well Earned - Billboard
Woodsman Whisky - Well Earned - Billboard
Loud Speaker Illustration

Off-trade market share almost doubled

(source: NielsenIQ Retail Measurement on 15/07/23)

Woodsman Whisky - Well Earned
Woodsman Whisky - Well Earned
Woodsman Whisky - Well Earned

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