MOO is a quality, highly creative stationery D2C business with a wonderfully quirky personality.
After a decade of growth in the UK, Mr. President were tasked with helping them break the US and build the brand at this new frontier, targeting a new wave of professional designers in small to large design companies.
MOO is a creative printer for creative people. The kind of people who see their stationery as an extension of themselves and their business. Our challenge was to explain to customers that MOO didn’t just make their stationary look pretty, they tailored it to be the most perfect, premium paper versions of themselves. This is You by MOO.
Just as MOO transforms people’s businesses online into beautiful stationery, so our creative centred on a MOO machine, which magically took all the important elements of a customer’s personality and business, and turned it into the most perfect, premium version of them.
From TV, video-on-demand and pre-roll, to streaming audio, radio, and rich media placements, the campaign combined both brand and direct response assets, all driving to the brand’s homepage, moo.com.
The “You by MOO” brand idea has unified MOO’s voice across every touchpoint
for the brand.
MOO’s revenue rose 20% to £90 million with profits jumping 54% to £4.7million. The US business we launched accounted for 70% of MOO’s growth in the year following the campaign.