Traffic. Brexit news. That person speaking too loudly on the phone. You don’t need a new meditation app to tune out the noise of everyday life. You need Bach to Bach hits.
Mr President is helping Classic FM – the original home of classical music – get the message out with a new out-of-home campaign.
Featuring Classic FM’s well known presenters, a fresh art direction and some of the best puns you’ll ever read, the new campaign will attract new and established audiences back to the channel. The star-studded Classic FM includes Moira Stuart, Myleene Klass, Alexander Armstrong, Margherita Taylor and Bill Turnbull.
Jon Gledstone, our Executive Creative Director and Punner-in-chief adds, “Beethoven mastered the piano, Mozart the violin, and, in this campaign, Mr. P has proven itself to be a virtuoso on the pun. Classic FM has always strived to make classical music more accessible by being playful – from sponsoring football teams to playing games on air that compare names of composers to types of pasta. So the last thing we wanted to do was to create a series of ads that took themselves too seriously.”