Traffic. Brexit news. That person speaking too loudly on the phone. You don’t need a new meditation app to tune out the noise of everyday life. You need Bach to Bach hits.
Mr President is helping Classic FM – the original home of classical music – get the message out with a new out-of-home campaign.
Featuring Classic FM’s well known presenters, a fresh art direction and some of the best puns you’ll ever read, the new campaign will attract new and established audiences back to the channel. The star-studded Classic FM includes Moira Stuart, Myleene Klass, Alexander Armstrong, Margherita Taylor and Bill Turnbull.
Jon Gledstone, our Executive Creative Director and Punner-in-chief adds, “Beethoven mastered the piano, Mozart the violin, and, in this campaign, Mr. P has proven itself to be a virtuoso on the pun. Classic FM has always strived to make classical music more accessible by being playful – from sponsoring football teams to playing games on air that compare names of composers to types of pasta. So the last thing we wanted to do was to create a series of ads that took themselves too seriously.”
The new campaign is live now across the UK, whilst our classic (ahem) ‘You may not know the name, but you will know the music…’ film hits Picturehouse Cinemas once again.
So tune into Classic FM and get listening to the world’s greatest music and experience the perfect Strauss relief. #SorryNotSorry
