From the office of Mr. President: First Lady saves the planet from e-waste
First Lady saves the planet from e-waste
Our favourite Swedes have combined three of their favorite things: creativity, technology and saving the planet. First Lady have been working with reused electronics brand Inrego to reinvent them for these waste conscious times.
Their brand defining idea “Reinvention Rules” positions Inrego as the pioneer of the e-waste revolution. Encouraging us all to reinvent and reuse our IT products.
As Thea the wonderful Creative Director of First Lady says ‘In today’s world of e-waste and over production of consumer electronics, Inrego’s circular system for used IT products is more important than ever. Reinvention is the best way to give our phones and computers a longer lifespan and save natural resources. Reinvention rules! Old is the new new! Make IT great again!’