Back in October 2018, Mr. President helped Plan International take a bold shift in direction towards a girl-led strategy. Girls Get Equal – our ongoing multi-year campaign – fights for girl’s equality around the world. But, rather than speaking for girls, we created a platform to amplify their voice.
A year in, girls in 72 countries – from Brazil to South Korea – have been given the stage to stand up for their rights. And we are so in awe of everything they have done.They have taken their voices mainstream. Taking the Girls Get Equal message to MTV, Teen Vogue and even X Factor Bolivia. For this year’s International Day of the Girl, we’ve seen one thousand girls in over 60 countries take on roles for a day as TV presenters, news reporters and government officials. All places where they’re rarely seen or heard.
Reese Witherspoon, Naomi Campbell, Anil Kapoor, Paloma Faith and so many others have voiced their support for Girls Get Equal’s #RewriteHerStoryinitiative, demanding better and equal representation of girls and young women in the world of media and entertainment.
And now, in collaboration with CatCallsNYC, we’ve seen girl activists advocating to #StopStreetHarassment in Nairobi, Kampala and Delhi. They are currently ‘chalking back’ the harassment hurled at them in public spaces to raise awareness of the issue as part of 16 Days of Activism.
Girls Get Equal is just the creative platform. It is the incredible girls and young women worldwide that are turning it into a movement.