Girls all over the world are undervalued, undermined and underestimated. Over half of young women say they don’t feel their views are heard or taken seriously. Enough is enough.
Girls take the lead in ‘Girls Get Equal’, our new multi-year campaign for Plan International to inspire and drive support for the fight for equality around the world. Rather than speaking for girls, we boosted their voice, launching the campaign with a video manifesto in collaboration with Plan International’s activists in eight countries, including Ecuador, Uganda, Australia, Senegal and the US.
The video contains powerful shots of Plan International’s activists showing what getting equal means to them. It also introduces a new symbol for girls empowerment – a brush-stroke ‘=’ sign used across campaign imagery and on girls’ faces, as a sign of solidarity and empowerment.
Music powerhouse Paloma Faith joins youth activists and a string of global personalities and brands to launch the rallying cry to achieve equality for girls and young women.
The campaign calls for increased investment in girls’ power, activism and leadership. This is Plan International’s largest social-change campaign to date and it launches in nearly 50 markets online and on social channels, plus TV in select markets.