We always knew Harry was a winner. Since we plucked the King of the Jungle out of I’m a Celeb, he has proven to be the king of advertising for BetVictor too.
A year in, our #HeyHarry campaign – where we recruited the nation’s go-to man for advice, to take on a new role as BetVictor’s voice-activated assistant – is absolutely smashing it.
Mr. President’s brand defining idea has not only lifted brand awareness to new heights for BetVictor, the ad has the highest ad recall the company has ever recorded. Now the business is seeing this translate into long-term brand uplift too.
The latest results show that Harry has contributed to a 20% increase in consideration, taking the brand from 35% in July 2018, prior to launch, up to 55% in June 2019. Turns out Harry was our best bet after all.