I applaud The Guardian and their stance on the climate emergency. Media owners have a huge responsibility for both the content they distribute and the advertising that funds it. They say it’s not a principle until you lose money over it and there’s unforgivable hypocrisy in supporting truth and progressive values whilst taking money from those that undermine them. Not only will this make The Guardian’s brand stronger, but with more revenue now coming from their readership than advertising it’s only going to strengthen their bottom line too. A great outcome of the good work they’ve done building their platform and values under the leadership of Katharine Viner.