Macmillan Cancer Support appoints Mr. President as creative partner
We always aspire to use our creativity to do a bit of good in the world – so we could not be more proud to welcome Macmillan Cancer Support as a client. The charity provides physical, emotional and financial support to people living with cancer – providing a vital role in society.
As our first project together – we will be reinvigorating the comms approach for one of Macmillan Cancer Support’s flagship fundraisers: Brave the Shave. The appointment follows a competitive pitch that was part of a wider roster review (including the appointment of new agency partners across their full range of content requirements).
Brave the Shave’ runs all year round and involves participants shaving their heads in return for sponsorship. It is core to Macmillan Cancer Support’s fundraising efforts – driving £22.7m in donations since 2015. Every year the product has been promoted across a 7-week media burst – driving awareness and sign ups. The brief for 2022 is to innovate on the concept to drive more shavers to sign up and fundraise, increasing income of the product.