We are very excited to announce that Plan International has selected us as its creative agency for a new global girls’ rights initiative.
We are working very closely with them to develop their core brand defining idea and a multi-year campaign platform, all aimed at overturning the oppressive gender norms that hold girls and young women back. Our empowering campaign will launch on International Day of the Girl, 11th October 2018.
Plan International was founded over 80 years ago in 1937. It is a global organisation in over 70 countries, fighting to advance children’s rights and equality for girls. In the last year alone, their work has reached 17.1 million girls and 15.5 million boys. We’re excited to help them achieve their goal of transforming the lives of 100 million girls in the next five years. Given our shared values with Plan International, we’re honoured to have the opportunity to connect their goals with the masses.