This year, the Royal Albert Hall celebrates its landmark 150th anniversary. Mr President began working on a celebratory campaign to mark this historic event back in autumn 2019. With our team developing a Brand Defining Idea, strap-line, design aesthetic, experiences and more. Then 2020 came around, and the Hall saw its doors close to the public.
Venues up and down the country were in a precarious position. And even a national institution like the Royal Albert Hall was forced to pause and reflect.
This was no time for celebration. This was our opportunity to remind the nation that it needed the Hall as much as the Hall needed them. We needed a new line that was celebratory of the Hall’s past yet reflective of their current moment of need. But, importantly, also one filled with determination and promise of a future yet to come.
The answer, unexpectedly, came in the word “History”.
For all the history we have created over 150 years, we still have more history to make.
Watch here as our line is brought to life by none other than Sir Mick Jagger in the film ‘Your Room Will be Ready’ directed by Tom Harpaar.