The Scotch category is experiencing a revival. Not all whisky drinkers are stereotypical cigar-puffing aficionados. In fact many of them are young and buoyant individuals, curious about the dram in their hand and thirsty for knowledge. After all, a proper Scotch drinker should know what he’s drinking and care what it stands for.
Our task: bring the origins of Dewar’s True Scotch to life for visitors from around the world. Something they’re proud to discover and will want to share with their mates down the pub. All without having to fork out for a flight to Scotland.
So we had a wee nip and put our thinking caps on.
The TrueScotch.com website tells the story and the craft of the bottle in your hand. Each bottle of Dewar’s Scotch comes with a unique batch code. Just punch the code into TrueScotch.com, along with your address. whether you’re in Miami Beach or London town and you will be taken on a Google hyper-lapse journey from your bar stool back to the heart of Dewar’s, the Aberfeldy Distillery.
Once at the distillery you can actually take a walk around (via your mobile or tablet) and explore the surroundings in full 360 HD, hearing from the whisky crafters themselves.
Each visit to the site is immortalised physically at Aberfeldy. A custom made view-counter, made of old Dewar’s bottles and oak staves, ticks over each time someone visits the site.