Welcome back people! This Weekly Address touches on society’s biggest desires lately; breaking free of our homes, craving simpler times, and most importantly, calling for progressive change. Dive into our favourite creative expressions of these sentiments from the last week or so.
First up, an EPIC rallying cry for water, by the clothing brand ‘Unridden’. This won’t just make you want to break free of lockdown. It might also make you miss swimming, cliff diving, and waterfall climbing, even if you haven’t done them before. We’ve never felt more aquatic. *Googles nearest natural waterbody*
Okay, back inside now, let’s turn pizza boxes into arcades! Yes, as part of its ‘Newstalgia’ campaign, Pizza Hut are throwing it back, relaunching classics like their $10 Tastemaker pizza (sorry Brits, this one’s for the Americans) and now a box that allows you to play Pac-man via AR. Players can share their scores to win custom Pac-Man game cabinets too – that’s super cool.
Speaking of fast food, surely by now you’ve heard of Burger King’s very controversial “Women Belong in the Kitchen” campaign. Well across the pond (again), an agency in Texas was having none of it. Rather than simply lash out though, they launched the merch store ‘Burger Queen’ with all proceeds going to fight sexism. We love a bit of creative sticking it to the man (or King), check out their store:
It’s not just royalty that gets it wrong though. It’s also everyday people and companies. That’s why it’s important to raise awareness of injustices in as many creative ways as possible. This last bit of work is a funny but important animated sketch that does just that for Global Women NZ. It’s great to see:
As always, it’s been wonderful. Stay strong, stay safe and we’ll see you next time.
